Are you building online Courses - And all you hear is Crickets!
Are you wanting it to build online courses or, or have you been building online courses and all you hear is crickets that you can't actually get clients onto the courses?
Today I'm going to take you through the five steps that will help you to look at how you can approach this differently than what you've done before. Approaching it from the marketing aspect first, will move you from hope marketing into strategic marketing, and get more clients quicker. I remember a time when I first started my business and, back in 2001, a training and coaching business, I would sit in a development mode and I would develop course after course after course, but I had absolutely no skillsets around marketing. So when my courses were not fill, I would go and develop another course.
Tip 1: What is the biggest problem or pain point of your audience that your course will solve?
This is about finding out exactly what is going on within your markets. Reach out to your email lists, social media channels, present clients and past clients and conduct a survey. Find out their biggest challenge .
What keeps them up at night? What are their frustrations. Gather this information as it will give you huge insights along with having some great copy for your marketing messaging.
A good marketing term is “you have to step inside your customer’s head”. Stop guessing and find out the truth.
Tip 2: Test the market to see if there is an interest
Have you ever seen a new movie production that is about to be released? They often have trailers that they release before the movie comes out. This is to get their audience waiting to jump onto the movie as soon as it is released.
Apple does the same with their new releases of phones. Often you will hear promotions before the phone is released. Send out short teasers of what your course will be covering, and watch the response.
Tip 3: Complete the content outline and delivery style only
Work out how you will deliver the content. Wil it be on a membership site, video, PDF, eBook, checklist etc. Remember only creating the outline, which is enough information to engage into your warm audience who is interested in doing your program. Do not spend time behind the keyboard developing your course yet
Tip 4. Time to go into marketing strategies. Creating online courses that sell
This is all about doing activities that are directly related to sales and bringing in enrollments. Know your sales process and communicate this with confidence. What are the benefits that your audience will achieve with your course? Send it out to your audience.
Create BETA launches where you will have a lower price for the first release of your program in exchange for testimonials.
Create your marketing plan and set the deadline of your course release. Now you have a target to work to
Tip 5 Create immediate cash flow
Get paid whilst you develop your course. Run the course and develop it from the feedback of your participants. They will tell you want they need from you. Just keep ahead of them; and remember to deliver. Give your audience what they need , not what you think they need.
Once this stage is completed, then you have an evergreen program that you simply switch the button on, and your programs convert while you are sleeping