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Banish the Shiny Object Syndrome 

The shiny object is a syndrome when you jump from one idea to another. You are always doing new things or seeking the latest business trend; that will be the thing that moves your business forward. Quite often, you have unfinished projects, and if something doesn’t work the first time, you discard it quickly, moving on to the next idea.

The problem with this is that you are always starting from the beginning, as your ideas don’t gain traction. In this podcast I will be discussing the 4 tips to Banish the Shiny Object Syndrome immediately as you stay focused on creating a thriving online business.

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Have you been caught up in the Shiny Object Syndrome?

The shiny object is a syndrome when you jump from one idea to another. You are always doing new things or seeking the latest business trend; that will be the thing that moves your business forward. Quite often, you have unfinished projects, and if something doesn’t work the first time, you discard it quickly, moving on to the next idea.

The problem with this is that you are always starting from the beginning, as your ideas don’t gain traction. I have done this so many times as I like variety, and I take action quickly, and it can lead to feeling exhausted and confusing your team members and your audience.

Imagine when you were a child, and you were so curious that if anything stirred around you, your attention was drawn immediately to that new object. Once you got the new object, you grew tired of it quickly and moved on to a new toy or object. 

The thing is, as entrepreneurs, we are never short of good ideas. The issue is we quickly discard ideas hoping to find that one that completely turns our business around. 

Shiny object syndrome can also be a distraction. Maybe there is something that you have planned to do, and when you go to take action, you simply don’t know where to start. One of my biggest distractions, when I have a mental block with my publishing is going to the local coffee shop and having cake and coffee. It is an emotional release, and let’s face it, everyone enjoys a good coffee and cake.

Signs of the Shiny Object Syndrome

Have you experienced any of these?

  • You have a list of business ideas but nothing gets executed.
  • You are always starting new goals  but never see them through to the end
  • You jump from one course to another, drawn by the wild claims of each course
  • You frequently jump from one goal to the next rather than stick to what you’re doing to the end.
  • You have a collection of plugins and tools, but you don’t use them

I think that most entrepreneurs do experience the shiny object syndrome at different stages in their business. 

So you are probably thinking now, how can you resist getting caught up in the shiny objects syndrome. So let me share with you some ways to help me stay focused and avoid this approach in my business.

It all starts with productivity principles and planning out the goals for your business that are aligned with your WHY. And having accountability that will keep you on track.

4 tips to Banish the Shiny Object Syndrome 

Number1


Planning out your 1/4 yearly Goals and Weekly Priorities  

It is important to spend time setting out your business's yearly and ¼ yearly goals. I like to use planners that help me keep focused, and they also set me up to know exactly what I need to do every day. There are a lot of project management tools on the free internet, such as Asana, Trello Boards, and Google spreadsheets, to name just a few.

To find out the complete range, just go to google and search for free project management tools. Some of my clients use flipcharts with posits in their office, as this reminds them every day as to what to work on.

Having a visual reminder will motivate you to use your planner once you have done all the work. Have you heard of the saying fail to plan, then plan to fail. Your planning is the number one thing that will keep you on track.

Number 2 

Create Daily Rituals that Keep you Focused

 Have a daily ritual in place that will increase your productivity. I like to set three goals for the week, and each day write down my top 3 priorities for that day. I spend around 15minutes at the beginning of each day, getting clear on what I want to accomplish. And to keep me on track, I use Pomodoro timers, which block out my time for the day.

 I like to use 3 blocks of time, approx. 1 hour in each block, to focus on one of my priorities for that day solely—no multitasking or distractions in that hour. And when the timer goes off, I have a 10-minute break where I leave my desk and have a drink of water or coffee or do some stretching. You will be surprised at how productive you will become when you use focused time each day.

number 3

Qualify New Opportunities

 When you see an opportunity, not in your plan, you need to ask yourself an important question. I ask myself,” Will this activity take me closer to my ¼ yearly goals? And if the answer is yes, I look at my planner and ask myself, “what am I willing to discard to fit in this new idea? And can the park the new idea to explore the possibilities at another time.

 I am always asked to join different communities or attend courses or networking events. And going through this process leaves me feeling empowered, and having the ability to say NO will certainly give you back so much more time to focus on your business.

 I know that some people find it hard to say NO and put themselves first especially when it comes to family and friends. Putting yourself last and putting everyone else first, will certainly slow you down in your business. It is okay to put yourself first so you may need to set some boundaries, around distractions during working hours. I am fortunate that I live by myself, and I have a dedicated office to work in. However I do set boundaries with my friends who want to catch up doing office hours. 

Number4


Be held Accountable 

Seek out a team member or an accountability buddy,  who will keep you focused on your goals if necessary. Sure the final decision is always yours, as it indeed is your business; however, having accountability meetings ensuring you are on track will keep you focused. This can also be achieved by being members of active communities and masterminding groups. Having others hold your feet to the fire is well worth the investment.

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Conclusion:

When you are more productive than immediately, you will reduce your stress and overwhelm. Not only will you become more productive, you will also get back so much more time, to spend connecting with your family and friends, doing the things that you enjoy. And you will stop procrastinating and jumping from one idea to the next without completing your business projects. 

There are many benefits of being more productive.  Increased productivity is about starting small and then building up.  Every bit of progress towards making progress each day and achieving the results you want counts.

The bigger results you achieve, and the more progress you make, life gets easier, more productive and more enjoyable.

Reflect on these Coaching Questions

  1. What does your perfect productive day look like?
  2. What are the biggest distractions that you will no longer tolerate?
  3. When will you take time out to set up your plan for your business?
  4. What type of project management tool will you use?

Join our Aspiring Course Creators Membership

  • Be in a supportive community that will connect you with other entrepreneurs, that have your back.
  • Gain more progress when you have a step by step roadmap to build a thriving business online
  • Be Inspired to take action and keep moving forward with your business goals
  • Gain new insights and perspectives during the live masterminding sessions & discussion groups
  • Network with others and build professional relationships


If you enjoyed this podcast & article  today - 

Please share it with someone that needs a bit of encouragement and support in their business.

About the Author

lee 

Many online course creators simply don't know where to start, or feel frustrated and overwhelmed with so much free information available on the internet. We provide your course launch framework that keeps everything simple giving you the exact next step to focus on in your business.

So you can build a thriving online business that gives you the freedom and a lifestyle that energizes you every day.

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