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Choosing the Right Tech Stack for your Online Courses – and become Business Savvy

 Below is one of my modules from ‘launch and build your Online Programs’. This will walk you through a overview of all the technical elements, that are required to build and launch your online courses.

This can be quite daunting if you have not experienced the online world. Sure, we can all search the internet for information, however if you don’t understand the strategic strategy, then later down the track you will find out that the  chooses may not meet your requirements.

I recall many conversations with new entrepreneurs who have had websites designed, and then be in tears, as they realized it didn’t meet their future needs. Believe me it can be very confusing if you haven’t had experience within the business trenches.

Did you know that today, there are some amazing tools, that are really user friendly? The online world calls them ‘drop and drag’.  Recently I saved around $5,000 from simply designing my own website and using the right tools. It took me 2 days to design my site using amazing templates and theme builders that replace the need of outsourcing to contractors. Not only did I save money, I also spend the process up, as it was going to take them one month to complete. And I needed it now.

I remember when I first started business, back in 2001, I simply didn’t know what to do. I would attend networking events, and members would approach me saying that I needed to spend lots of money on different things for my business. There was one time I spend $10,000 on branding and only got a logo, letterhead, business card and banner. I was like a lamb being lead to slaughter.

Of course, over the 19 years in the trenches, within my business, I now know how to choose the right resources and make better decisions. I recently re-branded my business and it only cost me $200.00.  Damn I wish I knew this information back when I first started business.

That was just one bad decision that I made, due to not knowing where to start. My purpose today is to support entrepreneurs to become business savvy. Yep that is right. I tech them the whole process from start to finish.

Over the last 21 years I have invested thousands of dollars, and lots of time, to educate myself my working with the top entrepreneurs within the world. This education has supported my business growth, along with huge savings within my business.

As an entrepreneur you need to make the right choices and develop business savviness. Now you can work it out yourself and continue to learn from your wrong choices, or you can learn from experienced entrepreneurs who have done the hard yards.  

Watch the Know Your Tech Stack - for Online Course Creators

Benefits of Becoming Business Savvy


  • You Make better informed  business decisions
  •  Huge savings in resources and time
  • Increased Confidence and problem solving
  • More Clarity and Direction - You know exactly the direction of your buisness
  • Further development of your digital skills and increased online business assets
  • Outsource with confidence and manage the project effectively 

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Leaving it to Others - Not Wanting to Deal with these issues .......


  • Wasted time, money and resources -Trying to figure it out yourself 
  •  Not knowing when contractors are taking advantage of you
  • Feeling overwhelmed and stressed - not having control over the situation
  • Missed opportunities  for business growth
  •  Stagnation within your business


One of the essential things in business is knowing what is required to be completed. Remember when we delegate or outsource, the responsibility still remains with us to manage the project efficiently. 

You may not want to develop or implement these digital skills into your business, however when outsourcing you need to be business savvy. 

There will be times that you doubt yourself. And I certainly do at times as well. I am continually surprised that the work I deliver out performs at times what I outsource.  

It is all about having a balance. And who knows you may start to enjoy technology as I do today. To be honest I never thought that I would enjoy strategic marketing. Today I thrive on it , and motivated to keep supporting my clients towards success within their business. 

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About the author 

Lee Stemm

I coach women, online business owners, to take consistent action to get their online courses launched and sold out.

My primary focus is on unlocking limiting beliefs that hold them back, list building, and live launching of their courses, primarily via webinars and easy-to-follow blueprints that step them through the complete process.

I lead the way by being in the trenches, studying with the top online course creators in the world, implementing all the latest proven strategies in my own business, experimenting, measuring, teaching from experience that truly works.

Through a mix of coaching, hand-holding, and honest feedback,

I hold my client's aspirations close to my heart, never leaving them behind feeling isolated or disillusioned

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