Leading Team Engagement: What Entrepreneurs need to know!

54 percent of leaders use only one leadership style, regardless of the situation, which means that 50 percent of the time, leaders are using the wrong leadership style to meet the needs of their people.”

Ken Blanchard, Author of The One-Minute Manager

Have you ever had these thoughts? 


Many entrepreneurs get to a stage that they realize it is time to bring on board a team member or outsource to a contractor, and simply don’t know where to start.

It certainly can be overwhelming and confusing as now you are stepping outside of your comfort zone. And often you may justify not bringing on a team member by saying

  • I have tried before and it never worked out?
  • Nobody is as passionate about my business as I am!
  • I simply don’t have time to spend  and I am juggling too many pieces
  • I can do it faster if I do it myself.

And the list goes on. Have you ever find yourself thinking like this. The issue that you have with this time of thinking is you are limiting yourself and the opportunities to grow and scale in your business. After all, isn’t having a business about creating the lifestyle of your choice? To have the freedom to choose when you want to work, who you want to work with, and the financial rewards that allow you to contribute back to the world and have that lifestyle with your family.

Just Imagine if ...

You have an amazing team around you to bounce ideas off each other and to create more momentum in your business that kicks all the goals that you have set. After you launch your programs you have a team to debrief the results and make the changes and adjustments required so your next launch will surpass your previous one.

There are so many advantages of having a team

Some of them are:

  • Having a business that you can scale and gain more momentum faster with more clients
  • You are focus on your zone of genius and take on new opportunities that inspire you
  • Having a team will give you more accountability to stay focused on your business goals
  • Feeling a sense of accomplishment and celebration when you are surrounded with the right team
  • Being able to bounce ideas off your team and come up with new insights an solutlions
  • More freedom to spend quality time with your family, friends and lifestyle choices
  • Feeling energized knowing that now you have a business and not just a job for yourself 

How will you Lead your Team?

How will you lead your team member? After all one leadership style doesn’t fit everyone. One of the important things to know about leadership is to know your people. That’s right what motivates your team member and what are their personal goals. 

Many leaders make a mistake around becoming too task-focused and they forget the importance of maintaining a connection with their teams. They may even break the basic leadership principles by snapping at their team members when they are under stress, 

I work with my clients with the focus of being able to read an individual and adapt your leadership style to the current situation

When you are leading your team member there are two factors to be considered:  

  1. Their competence level in the skill that they have been assigned to

  2. Their engagement and motivation level.

 For example, if you have a new team member coming on board, you will need to spend more time with them to understand your business, expectations, and your business policies and procedures.  This is the onboarding stage and more time is required to guide and help your team member make that transition into your business.

Your new team member is probably feeling a bit nervous and concerned about you being the right fit for them, and they want to make a good impression as well. They have their own concerns and your role is to lead them and build that sense of trust that develops into a highly engaged loyal team member, who adds value to your business while having a relationship that is open and dynamic. 

The onboarding process is important that they have a good experience within your business as a new team member. So you can’t just dump a task onto them and leave them alone to complete it. They need nurturing the same as you would with a new client. 

Here are the 4 styles of Leadership

  1. Coaching, Supporting, Direction and Delegating Styles

Remember each Style will depend on the engagement level and also the competence level of your team member? 

How to choose the appropriate leadership style

Coaching Style:

These are team members who may have some skills, but not at the level required to be successful in performing a task, and who aren’t fully engaged in the mission. This often calls for a leadership style where the leader coaches team members in how to solve problems and engages them in the process

Supporting Style:

This is a highly supportive and low directive style of leadership. These developed team members are highly skilled, sometimes more expert than the leader in their field, but they may be experiencing a lack of drive or confidence around performing a particular task. The most appropriate leadership style to use here is one that supports team members and encourages participation (

Directing Style:

These are developing team members who may not yet have the specific skill set required for a task, but they have a high level of commitment to the task itself. This might call for a more directive style -  This is a low supportive and highly directive style of leadership

Delegating Style:

This is a low directive and low supportive style of leadership. These developed team members are highly skilled, sometimes more so than the leader, and they have a high level of motivation and commitment. The leadership style that best supports this situation is delegation, where the leader empowers team members to make decisions and take independent action (within clearly defined boundaries) toward achieving agreed-upon goals.


 Being an Effective l leader is the ability to be highly flexible and select the responsive leadership style that adapts to the needs of individual team members and situations. It comes very intuitively to many leaders and is straightforward to apply. Powerful leaders simply evaluate the situation and decide which leadership style is most supportive.

Communication is the key to build highly engaged team members,  and your role is to constantly be assessing and adjusting your approach to each individual so you can provide the support that leads to success. This helps you to build strong relationships with your team, which in turn creates a better work environment in which team members feel valued as individuals.

About the Author

I coach women, online business owners, to take consistent action to get their online courses launched and sold out.

My primary focus is on unlocking limiting beliefs that hold them back, list building, and live launching of their courses, primarily via webinars and easy-to-follow blueprints that step them through the complete process.

I lead the way by being in the trenches, studying with the top online course creators in the world, implementing all the latest proven strategies in my own business, experimenting, measuring, teaching from experience that truly works.

Through a mix of coaching, hand-holding, and honest feedback,

I hold my client's aspirations close to my heart, never leaving them behind feeling isolated or disillusioned

{"email":"Email address invalid","url":"Website address invalid","required":"Required field missing"}
Success message!
Warning message!
Error message!